NBA All-Stars Weekend 2025 - Jordan Brands
During NBA All-Star Weekend in San Francisco, I brought the Jordan Brand to life inside Foot Locker’s pop-up celebrating 40 years of the brand. The experience fused immersive, tech-driven elements with interactive retail and creative storytelling around Michael Jordan and Jayson Tatum. Beyond fans, it also engaged local youth through athlete meetups, product seeding, and interactive clinics, hands-on moments that inspired the next generation while strengthening their connection to the brand through play, mentorship, and community.
Unbannable Air was an interactive activation celebrating Michael Jordan’s legacy and Jayson Tatum’s modern creativity—blending Jordan’s rebellious spirit with Tatum’s forward-thinking style for an unforgettable fan experience. Highlights included a vertical leap challenge, immersive storytelling, and exclusive photo moments where guests struck their Jumpman pose, soaring over the San Francisco skyline and testing their skills against Jordan’s iconic 48-inch vertical.
Unbannable Creativity was a digital interactive activation that combines art, technology, and human connection, inviting guests to celebrate theJordan Brand legacy through creative expression. Fans of all ages grabbed a digital spray can and unleash their creativity by customizing designs on a Digital Graffiti Wall as they honor Michael Jordan's legendary legacy and Jayson Tatum's forward-thinking brilliance. The Graffiti Wall came alive through AR drops, custom stickers, stencils allowing using to showcase that the power of their Creativity is truly Unbannable.
