Most Recent Projects

Immersive and Pop Up Experience 

To celebrate the 15th anniversary of the movie Up, Airbnb recreated the film's house with over 8,000 balloons in Abiquiu, New Mexico, offering free stays from June 1st to July 31st.

The photos shows the house with real balloons on top, suspended by a crane. Guests will watch it lift off each morning at sunrise, ensuring no one is inside while it’s airborne. I led the team's efforts in constructing the balloon structure during the content shoot and guest stay,.

The floating house is the flagship experience of ICON, a new Airbnb series launched on May 1, 2024, featuring extraordinary experiences hosted by top names in music, film, television, art, sports, and more.

Experience Agency: Verb

Production Agency: Produce

Role: Sr. Producer - Balloon Structure @ Produce

Luxury Pop Up Retail Experience

During the exhilarating F1 Miami 2024 experience, Cartier, the esteemed French luxury Maison, presents an exclusive eyewear shopping event in the iconic Chateau Lobby of Fontainebleau Miami Beach. 

Guests were invited to discover a curated selection of Cartier’s best-selling eyewear for both men and women throughout Race Weekend and beyond.

This lavish retail pop-up ran from May 1st to May 12th, welcoming attendees with a complimentary glass of exquisite Champagne.

Agency: Axis Creative Groups

Role: Sr. Producer